Adam

About · Adam

Fifteen years inside the agencies.

I am Adam. I spent fifteen years on the inside, on brands you would recognise. I loved the craft. It was the model I stopped believing in. So I rebuilt the machine.

The story

Why I left

I sat in the rooms where the six figure quote got built.

I know exactly which of that number was the work, and which was overhead: the layers, the process, and the day rates on tasks AI now does in an afternoon. The craft was real and I still respect it. The pricing and the model are what I left. So I kept the judgment, dropped the overhead, put AI on a short leash, and made myself the gate.

Proof by process

Specifics only an insider would write.

The SOWThe forty page scope doc.Long, hedged, and the change orders arrive later. I write what I will build in plain language, and quote it once.
The reviewsFour rounds of internal review.On a big team the work circles the building before the client sees it. With me there is one reviewer, and it is the person doing the work.
The layerThe layer between you and the build.A relay between you and the people building, which adds time and distance. With me there is none. You only ever talk to me.
Brief The brief

This is the whole company. I am the gate.

BRIEF 2847 BUILD BUYERWEBSITE"looks built, not assembled"
"Unlock your brand's full potential with next gen digital synergy." "A site that looks built, not assembled."
OFF BRIEFThe line nobody asked for. Wrong for the room. Adam
✓ ShippedOn brief. Ships today.
AI does the volume. I keep what is right.
The receiptFifteen years
AudiAutomotive
SubaruAutomotive
MoëtAlcohol
News CorpMedia
LGElectronics
Sydney Opera HouseArts
H&R BlockFinance
OzHarvestFor purpose
and more

A track record, not a client list and not an endorsement. The detail is on LinkedIn.

Judgment, not just AI

When a job needs a real human, I know the best ones.

AI does the volume, but some work needs a real creative, a tech lead, a designer with taste. When yours does, I bring in the best specialists I know, people I have worked with for years. You still get one point of contact, one person accountable, and one name on the invoice. Mine.

From here

If that is the kind of person you want building it, let's talk.

adam@adamships.com

End of the rails

End of the line.

The rails stop here. Nothing below but the bottom of the page.